Case Study: First Release: Raindance

Back in October my track "Raindance" was released through Red Robot Records.  At the time I was busy setting up a company and so was unable to dedicate time to self releasing. 

Red Robot had a good reputation and a solid backlog of  tracks on Beatport - and as it was unlikely that I'd be able to churn out the volume of tracks and sales that Beatport wanted in order to stay eligible from month to month, it made sense to go with a sturdy record label with a proven history.

The deal with the label was profit share - we each take a certain percentage each in return for them releasing and promoting the track to their mailing list.

Initial reviews have been good, although without a large budget to push the track marketing has been kept to a minimum.

By Jez with 1 comment

Seven Simple Steps for more followers on Soundcloud

Beantown boogiedown have a great article on how to get more followers on Soundcloud which can be summed up in one simple sentence:  Get involved in the community.  There's a bit more to that, but they have a good point in that the more contacts you make online the more people are likely to follow your work.

I remember in a recent Beatport remix contest where the most successful (ie had the most spins) were often those who took the time to listen to other people's tracks and comment on them.  Social capital and mutual feedback is without doubt the driving force in online transactions. 

Seven Simple Steps For Getting More Listeners & Followers on Soundcloud

If you are a DJ or producer, I’m willing to wager that if you have been on the Internet any time over the past two years, you have heard of Soundcloud. As the company who promises to “move audio”, the service sounds like a lucrative bet for any budding musician. I mean, all you need to do is sign up for an account, upload a couple of your best mixes or original tracks, and hundreds of listeners or “fans” will flock to you, right?

Hate to say it, but it isn’t quite that easy.

Similar to many other online services fueled by social media, including YouTube and Twitter, the benefits you get out of Soundcloud are entirely based on the effort you put into it. Gaining the attention of listeners and followers actually requires a bit of dedication and engagement, and requires bringing more to the table than just having good musical content.

Read his tips here:

http://www.beantownboogiedown.com/beantown-boogie-down-beat-bo/2010/8/12/seven-simple-steps-for-getting-more-listeners-followers-on-s.html

By Jez with 19 comments