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HOW TO GET YOUR MUSIC ON BEATPORT

Ever wondered how to get your music onto beatport? well read on to find out how[...]

TRENT REZNOR ON HOW TO MAKE IT

Nine Inch Nails Pioneer and Tunecore founder Trent Reznor espouses his philosophy on what musicians need to do to make it in the modern music industry[...]

Friday, 16 December 2011

Louis CK on Direct Music Sales


Comedian Louis CK has weighed in with a status report on the first four days of his experiment with independent, DRM-free video distribution. CK spent $170,000 recording live performances consisting of previously unaired material ("every new generation of material I create is my income, it's like a farmer's annual crop") and made it available online direct from a site that he spent a further $32,000 on for $5, without any DRM. In four days, CK recouped the $200,000 outlay and made an additional $200,000, and sales are still holding strong (I just bought a copy).
The show went on sale at noon on Saturday, December 10th. 12 hours later, we had over 50,000 purchases and had earned $250,000, breaking even on the cost of production and website. As of Today, we've sold over 110,000 copies for a total of over $500,000. Minus some money for PayPal charges etc, I have a profit around $200,000 (after taxes $75.58). This is less than I would have been paid by a large company to simply perform the show and let them sell it to you, but they would have charged you about $20 for the video. They would have given you an encrypted and regionally restricted video of limited value, and they would have owned your private information for their own use. They would have withheld international availability indefinitely. This way, you only paid $5, you can use the video any way you want, and you can watch it in Dublin, whatever the city is in Belgium, or Dubai. I got paid nice, and I still own the video (as do you). You never have to join anything, and you never have to hear from us again.
I really hope people keep buying it a lot, so I can have shitloads of money, but at this point I think we can safely say that the experiment really worked. If anybody stole it, it wasn't many of you. Pretty much everybody bought it. And so now we all get to know that about people and stuff. I'm really glad I put this out here this way and I'll certainly do it again. If the trend continues with sales on this video, my goal is that i can reach the point where when I sell anything, be it videos, CDs or tickets to my tours, I'll do it here and I'll continue to follow the model of keeping my price as far down as possible, not overmarketing to you, keeping as few people between you and me as possible in the transaction.
From Boing Boing:  http://boingboing.net/2011/12/15/louis-cks-drm-free-direct-sa.html?utm_source=dlvr.it&utm_medium=twitter

By Jez with 1 comment

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