The mayor is joining more than 180,000 people currently taking part in Code Year, a campaign to encourage more people to programme.
"My New Year's resolution is to learn to code with Codeacademy in 2012!" he wrote on Twitter.
- BBC 6th January 2012.
There are several obvious giveaways when looking for PR planted news stories:
- A prominent mention of a company, or campaign run by a company / political organisation
- The article will espouse specific benefits of the product
- The article will mention research by a grassroots organisation
- Often the company's product addresses a specific outcome of that research by providing a solution.
As the BBC pointed out in their expose on Internet Marketing here:
Twitter testimonials are often a valuable tool for internet marketing.