javascript:; 03/07/11 - 10/07/11 ~ we ARE the music industry


Ever wondered how to get your music onto beatport? well read on to find out how[...]


Nine Inch Nails Pioneer and Tunecore founder Trent Reznor espouses his philosophy on what musicians need to do to make it in the modern music industry[...]

Saturday, 9 July 2011

Live Dubstep Wobbling using Synapse for Kinect

An Exciting new Kinect hack from Synapse - the ability to manipulate live dubstep basslines by movement:

They explain how it works below:

By Jez with 1 comment

Tuesday, 5 July 2011

How much does a hit song cost? $1,078,000

Yup - that's right $1,078,000 - well, according to NPR.  "In this case it was Rhianna's "Man Down" - a big budget, blockbuster-style blowout that remains unproven" - so writes

But is this a surprise?  It's always been somewhat depressing to know that the lowest common denominator "sure-fire hit" has always been prevalent within the pop world.  The fact that marketing budgets command the biggest slice of a song's "manufacture" is pretty much a given - the biggest change is that instead of trying to command a closed market of which they are the gate keepers - now the record labels are up against all of us. 

The marketplace is crowded with lots and lots of upstarts vying for your attention so it's only natural that if a company really wants to push something they have two choices.

Come up with a clever idea and Go Viral:

Or if you can afford it - buy the maximum amount of publicity available.

One of the heartening things to come out of this article is that, despite all the doom and gloom surrounding the music industry - clearly the record companies still think there's enough life left in her to invest that amount of money - it's also heartening to see that musicians and song writers are being paid - even if they have to produce Lowest Common Denominator stuff to do so.

Now i'm not sure whether anyone has done a, er, cost analysis of Viral videos - but i think judging by the views of the OK GO! video above - they're pretty rewarding.  All you need is a video camera (which with the advent of cheap DSLR's with film quality is not beyond hiring at any rate), someone who can edit and a good idea. 

By Jez with 1 comment

Monday, 4 July 2011

Needs Moar Sausage: Vst Review - Dada Life's Sausage Fattener

On test this week:  Dada Life's Sausage Fattener VST.

When i first saw the video for Dada Life's VST plug-in  "Sausage Fattener" - i wasn't entirely sure if it was a wind-up or not.    Dada Life - the production team behind the track "Fight Club is Closed", - the teaser video of which you can even see the Sausage Fattener on the Ableton session.

By Jez with 3 comments

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