javascript:; 03/07/11 - 10/07/11 ~ we ARE the music industry

HOW TO GET YOUR MUSIC ON BEATPORT

Ever wondered how to get your music onto beatport? well read on to find out how[...]

TRENT REZNOR ON HOW TO MAKE IT

Nine Inch Nails Pioneer and Tunecore founder Trent Reznor espouses his philosophy on what musicians need to do to make it in the modern music industry[...]

Saturday, 9 July 2011

Live Dubstep Wobbling using Synapse for Kinect

An Exciting new Kinect hack from Synapse - the ability to manipulate live dubstep basslines by movement:

They explain how it works below:

By Jez with 1 comment

Tuesday, 5 July 2011

How much does a hit song cost? $1,078,000

Yup - that's right $1,078,000 - well, according to NPR.  "In this case it was Rhianna's "Man Down" - a big budget, blockbuster-style blowout that remains unproven" - so writes http://www.digitalmusicnews.com/

But is this a surprise?  It's always been somewhat depressing to know that the lowest common denominator "sure-fire hit" has always been prevalent within the pop world.  The fact that marketing budgets command the biggest slice of a song's "manufacture" is pretty much a given - the biggest change is that instead of trying to command a closed market of which they are the gate keepers - now the record labels are up against all of us. 

The marketplace is crowded with lots and lots of upstarts vying for your attention so it's only natural that if a company really wants to push something they have two choices.

Come up with a clever idea and Go Viral:


Or if you can afford it - buy the maximum amount of publicity available.

One of the heartening things to come out of this article is that, despite all the doom and gloom surrounding the music industry - clearly the record companies still think there's enough life left in her to invest that amount of money - it's also heartening to see that musicians and song writers are being paid - even if they have to produce Lowest Common Denominator stuff to do so.

Now i'm not sure whether anyone has done a, er, cost analysis of Viral videos - but i think judging by the views of the OK GO! video above - they're pretty rewarding.  All you need is a video camera (which with the advent of cheap DSLR's with film quality is not beyond hiring at any rate), someone who can edit and a good idea. 

By Jez with 1 comment

Monday, 4 July 2011

Needs Moar Sausage: Vst Review - Dada Life's Sausage Fattener

On test this week:  Dada Life's Sausage Fattener VST.


When i first saw the video for Dada Life's VST plug-in  "Sausage Fattener" - i wasn't entirely sure if it was a wind-up or not.    Dada Life - the production team behind the track "Fight Club is Closed", - the teaser video of which you can even see the Sausage Fattener on the Ableton session.



By Jez with 2 comments

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