Case Study: First Release: Raindance

Back in October my track "Raindance" was released through Red Robot Records.  At the time I was busy setting up a company and so was unable to dedicate time to self releasing. 

Red Robot had a good reputation and a solid backlog of  tracks on Beatport - and as it was unlikely that I'd be able to churn out the volume of tracks and sales that Beatport wanted in order to stay eligible from month to month, it made sense to go with a sturdy record label with a proven history.

The deal with the label was profit share - we each take a certain percentage each in return for them releasing and promoting the track to their mailing list.

Initial reviews have been good, although without a large budget to push the track marketing has been kept to a minimum.



The wonderful Thriftshop XL produced this video:

In total there are 5 tracks - the title track and 4 remixes by Copycat, Dunproofin, Oscar TG and Ban This Sick Filth


Raindance - 下雨跳舞 (Released October 2011) by Celebrity Murder Party
And the tracks can be purchased here:

Celebrity Murder Party - Raindance
Juno Download (Mp3/WAV) | Amazon (256kbps Mp3) | iTunes (256kbps AAC)
Celebrity Murder Party - Raindance (Dunproofin' Remix)
Juno Download (Mp3/WAV) | Amazon (256kbps Mp3) | iTunes (256kbps AAC)

Celebrity Murder Party - Raindance (Oscar TG Remix)
Juno Download (Mp3/WAV) | Amazon (256kbps Mp3) | iTunes (256kbps AAC)

Celebrity Murder Party - Raindance (Ban This Sick Filth Remix)
Amazon (256kbps Mp3) | iTunes (256kbps AAC)

Celebrity Murder Party - Raindance (Copycat Remix)
Juno Download (Mp3/WAV) | Amazon (256kbps Mp3) | iTunes (256kbps AAC)



In Addition a free remix is available here:


http://audioporncentral.com/2011/10/world-premiere-apc-exclusive-celebrity-murder-party-%E2%80%93-raindance-nautic-jets-remix.html


By the wonderful Nautic Jets


There is a theory behind the choice of remixes - a good diverse range of tracks from Electro Disco (Copycat), Breaks (Nautic Jets and Oscar TG), Tech-Trance (Dunproofin') and Dubstep (Ban This Sick Filth) means that there is plenty for people to buy if they're not into the original. 

Hopefully this will sell well - with minimal publicity this may not sell so greatly - but certainly for the next release we're going to look at facebook marketing and how to promote your band / tracks on facebook.

By Jez with 1 comment