SYNC UP- SUCCESS IN THE MUSIC BUSINESS?

Kristin Hersch from throwing muses, George Howard, co-founder of tunecore and Peter Hinberger, manager of Dr John talk about making music from sync-ups - music licensing, why people feel they still  need a major label to make it big and whether it is actually possible to make money from sync-ups - that is music on TV or film.

Sync-ups seem to be the hot topic in music conferences - and the so-called saviour of independant musicians.  But there seems to be some doubt about how these work in practice, for example, some large TV networks now appear to be asking for unsigned musicians to send music in, but will not pay them for it's use - not even PRS royalties.  The excuse they give is "it's promotion for the artist".

When competition is so fierce and young, upcoming artists are happy to be exploited in this way - how can an artist survive?  Interested to know your thoughts below...

By Jez with No comments

Collaborating with Established Artists

A friend wrote to me recently asking for advice about collaborating with a large Canadian band who had heard his mashups of their work. Collaborating with artists can be a tricky business, particularly if they are already established and the way you approach it can be fraught with difficulties on the business side if you are not.

One thing is true, you need to go into the collaboration with the right mindset to be able to produce good music, and to leave the experience without a bad taste in your mouth.

By Jez with 1 comment