The subtitle of this book is "Easy online marketing strategies to get more fans fast". I imagine this with a plethora of exclamation marks and ones after the title.
The author, Nicky (the knife) Kalliongis is apparently a respected industry insider. Having been strategist for EMI and Time warners as well as a respected producer for Whitney Houston, Air Supply, Run DMC, Faithless, Hall and Oats and Eros Ramazotti (there's more of those ones and excalamation marks). Now that in itself makes the whole premise of this book somewhat suspect to me - surely this is one of the very dinosaurs blindly struggling through the web 2.0 tar pits?
The book comes across as severely dated and very basic for everyone who's got any familiarity with the web. Some of the marketing actions such as using a newswire service like PR Web strike me as the actions of someone who doesn't really understand the viral buzz they keep talking about.
That the whole marketing plan centres around myspace, a now almost defunct medium is enough to get the alarm bells ringing.
Even when the book was intially released (2008) myspace was already on it's last legs ready for a kindly shotgun in the face care of Rupert Murdoch's Newscorp who took something they didn't understand and made it even worse filling it's pages with advertising and slow clunky loading applications such as Myspace chat and yet more adverts.
